Brand

Brand Strategy

 

Sharetea |  

From a vendor on Nanyang Street in Taipei to a global brand!

SHARETEA has expanded across five continents, 14 countries, and 50 international cities, with over 330 stores worldwide. Since 2009, Sharetea has focused on expanding its overseas markets, with over 100 stores now established across the United States. In Hong Kong, the brand leads the hand-shaken beverage market. In 2021, Sharetea returned to its roots in Taiwan to vigorously expand the domestic franchise market. The brand aims to once again lead the beverage market trend by combining its passion for tea with innovative global tea flavors, while also moving towards higher quality and healthier tea drinks. This strategy aligns with the growing health-conscious trend in the consumer market, allowing Sharetea to continue promoting Taiwan's excellent tea and flavors internationally.

Catering Business|

The most iconic Malaysian restaurant brand in Taiwan!

In 2016, the rich street food culture of Malaysia's【MAMAK】was brought to Taiwan, offering authentic Malaysian dishes made with high-quality ingredients and time-honored recipes. The dishes are meticulously crafted by Anand Pusudoray, the third-generation heir and royal chef of the Malaysian royal family. Signature Malaysian favorites such as Nasi Lemak, Char Kway Teow, Curry Laksa, Hainanese Chicken Rice, and Prawn Noodles are authentically presented. With the high acceptance of Southeast Asian cuisine among Taiwanese people, the brand has gained widespread popularity.