Brand

Brand Strategy

 

Sharetea |  

From a vendor on Nanyang Street in Taipei to a global brand!

SHARETEA has expanded across four continents, 12 countries, and 50 international cities, with over 500 stores worldwide. Since 2009, Sharetea has focused on expanding its overseas markets, with over 150 stores now established across the United States. In Hong Kong, the brand leads the hand-shaken beverage market. In 2021, Sharetea returned to its roots in Taiwan to vigorously expand the domestic franchise market. The brand aims to once again lead the beverage market trend by combining its passion for tea with innovative global tea flavors, while also moving towards higher quality and healthier tea drinks. This strategy aligns with the growing health-conscious trend in the consumer market, allowing Sharetea to continue promoting Taiwan's excellent tea and flavors internationally.

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UG (UNI Green) |  

Tea Beverage Industry
A New AI-Fashion Handcrafted Beverage Brand

UG believes: “Love others by loving yourself first.”
The brand is built around the core concept of “self-love,” focusing on the development of products and services that engage all five senses—visual, auditory, olfactory, gustatory, and tactile.

Through artisanal craftsmanship, UG conveys the value of stylish living aesthetics. With a meticulously crafted tea beverage, it celebrates the uniqueness of each individual, where “Every Sip Brings a Taste of Nature in Bloom.

This is not just the launch of a new tea beverage brand—it signifies a revolution in traditional tea culture and modern lifestyles.

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MAMAK MALAYSIAN Restaurant|

The most iconic Malaysian restaurant brand in Taiwan!

In 2016, the rich street food culture of Malaysia's【MAMAK】was brought to Taiwan, offering authentic Malaysian dishes made with high-quality ingredients and time-honored recipes. The dishes are meticulously crafted by Anand Pusudoray, the third-generation heir and royal chef of the Malaysian royal family. Signature Malaysian favorites such as Nasi Lemak, Char Kway Teow, Curry Laksa, Hainanese Chicken Rice, and Prawn Noodles are authentically presented. With the high acceptance of Southeast Asian cuisine among Taiwanese people, the brand has gained widespread popularity.